Branding and Promotional Designer
The YEG Reconnect initiative by REACH Edmonton is a spin-off of their Resource Connect event. YEG Reconnect gives local organizations the chance to network and discover new collaborations.
The Logos
The logos needed to convey a sense of connection and innovation as this initiative is one of the most recent by REACH Edmonton.
I used the fresh colour of green to capture the feeling of excitement and newness and rounded lines to show the links between organizations.
The Social Media
YEG Reconnect invites non-profits from across Edmonton to gather and network at events throughout the year.
Event images need to build on familiarity with the brand by using the right colours and imagery.
The Invites
Although these invites are shared digitally, utilizing paper textures and photographed envelopes in the invites creates a sense of decorum.
The Posters
Not all events are elegant - some are friendly and casual. These digital posters share about networking events with a sense of amiability.
