Brand and Promotional Designer
Resource Connect by REACH Edmonton is a biennial event that brings together a community of over 90 agencies from the human service sector of Edmonton. It's the largest non-profit resource fair in the city.
As the designer for the 2022 and 2024 events, I conceptualized the logo and aesthetic as well as created all signage, posters, social media graphics, and an exhibitor handbook.
Exhibitor Handbook
With over 90 exhibitors, Resource Connect calls for calculated dissemination of information about parking, table setup, wifi, and more. The event organizers create a handbook for exhibitors to ensure proper procedures are followed.
I designed the Exhibitor Handbook so that the right information is easy to find and absorb.
Signage
Proper signage allows guests to understand key information at a glance.
Social Media
Event social media needed to reach a range of attendees including exhibitors, volunteers, and the general public. A branded social media campaign created familiarity in the disparate audiences.
